Tips for Securing More Event Sponsorships
When hosting a community walk-a-thon or large event fundraiser, your efforts can get a big boost by asking local businesses to sponsor the event. One of our long standing clients uses our Event-a-Thon online donation platform to manage their walk. Teams and individuals signup and create personal fundraising pages. We noticed every year they seem to add more sponsors. We wanted to know the secret -- what were they doing differently? When we asked -- they gave us some great advice -- maybe one or two of these tips can help you raise more at your next fundraising event!
Mail out sponsor packets early. They mail them in January for an October event. It often takes several follow up calls or emails to get businesses to commit. Do not give up after the first or second time. Most businesses need several reminders.
Sponsorships begin at $500 which has proven to be a good number for many companies and individuals. They go up to $10,000 for the presenting level. This level of sponsor is usually a financial institution.
Team captains and members are encouraged to seek out corporate sponsors. They may have personal connections which will motivate the business to sign up. Teams can add any sponsorships they recruit to their team total. This is a great motivator for competitive teams!
In addition to being included on t-shirts, banners, walk brochures, and the online walk site, sponsors are invited to an annual recognition dinner. Walk participants are encouraged to support the sponsor businesses to help widen the circle of giving.
As a local walk, it is especially important to stress ALL funds raised stay in the state and help local communities. Sponsors want and appreciate this.
Special thanks to Joanne and Sue of ALS of Michigan for sharing these sponsorship tips!
Check out the Walk ân Roll for ALS at: https://ssl.charityweb.net/alsofmichigan/walknroll/