End-of-year is a critical time for engaging donors. GivingTuesday is the Tuesday after Thanksgiving and is usually our second busiest day. (Dec 31st is usually the busiest.) With over $511 million raised by charities online in 2019, it is a fundraising movement you can’t afford to miss. In addition, approximately one third of annual giving happens in December. Below find two of our favorite year-end giving tools.
GivingTuesday Campaign Page with Optional Matching Gift Sponsor
Our Donate Campaign tool adds an image, text, goal progress bar and donor comments to the standard Donate page. Combine this tool with a matching gift sponsor and you have a winning combination for GivingTuesday!
Why They Work - Setting a goal and creating excitement and a deadline helps move donors to give. Double the Donation claims “Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount.”
How to Setup - Add a new donation page to your control panel and then edit the page using the blue "Edit" button to turn on the campaign features, i.e. progress bar and comments, that you want. Email firstname.lastname@example.org if you run into any problems.
Client Example - In their first matching campaign, Volunteer Fairfax’s Board of Directors came together to provide a generous match up to $5,000. While they came a little shy of their $10,000 goal, this new fundraising tool was a big success and will surely grow each year: https://ssl.charityweb.net/volunteerfairfax/givingtuesday.htm.
A creative year-end tool! Especially beneficial to charities that work directly with the public and can offer tangible “gifts” like “Food for a family of 5 for a week” or “Apartment Starter Set” for homeless transition centers. These gifts are representative of how the funds will help your organization, not actually how they must be used.
Why They Work - People want to give meaningful gifts that make a difference and being able to visualize how their gift will help inspires them to give and give more.
How to Setup - The Gift Catalog uses our Register tool. Create a new “Gift Catalog” event and add each item as a ticket with photo and description. Email email@example.com for hands on help getting your first Gift Catalog launched!Example - https://give.medicalteams.org/catalog/