Monthly Giving 101:Why it Matters

Monthly Giving 101:Why it Matters

Welcome to Monthly Giving 101, our three-part series on monthly giving. We’ll cover why monthly giving matters, how to structure your monthly giving program, and how to build momentum with monthly giving. 

Fundraising is always a priority, especially for small, early-stage organizations. But it can be tough. Monthly giving is an easy way to help your organization better predict revenue and plan for the future. It also helps keep your donors tuned into the work you are doing and the populations you serve.


How much time and money do you spend soliciting one-time donations? How would your ability to have a positive impact increase with more funds? The average monthly donation is $52, while average one-time gifts average at $128. If even just 10 one-time donors became monthly donors, your organization would benefit from an additional $4,960 annually. 


If your donation platform integrates monthly giving, monthly donors are easier to manage than one-time donations. Many platforms even make it simple for donors to manage their own accounts. 


When donors are committed to supporting your mission, you can focus on things like…


  • Monthly donor retention strategy – this will further increase value!

  • Social media marketing (the 2018 Nonprofit Report found that 55% of people who engage with nonprofits on social media end up taking some sort of action, and 59% of those people donate money)

  • Maximizing the impact of your work

  • All the other great work you do!


Investing a bit of time in setting up monthly giving will provide worthwhile returns for your organization. We’ll go over straightforward ways to maximize the benefits of monthly giving—such as pre-selecting monthly giving on your donation page—in the second installation of this series. 

FAQ

If you don't see the answers below, contact us or visit our documentation site

Absolutely not - that's our job! Our engineers match the look and feel of your existing site - copying the wrapper and navigation for our Donate and Register modules. Donors will feel like they never left your site. The page is hosted on our secure server and you simply link to it from the Donate button on your homepage. We take care of providing the online receipt and sending the email thank you with your organization's email address. For our Event-A-Thon and Peer Fundraising Pages, we have a mobile-ready template that you can quickly customize for your needs.
No, you can use a better one that can save you money and provides excellent service, flexibility, and advanced features such as Apple Pay and Google Pay. And, the money will still be directed into your current bank account. It is easy to apply -- you do while signing up -- and your account is typically approved within an hour.
Yes. Signing up for a monthly gift is a feature of every donation page. You can set separate giving levels for one-time and for recurring gifts. Donors can log in and maintain their own recurring gifts via a donor dashboard. We send an email thank you after each successful charge and notify donors if their card has failed.
We store your data in a password protected control panel. You can view and download into an Excel or CSV file format 24/7. We do not charge for multiple users.
Yes. We use Stripe's Level 1 PCI technology making PCI compliance easy for us and for you.
We have a lot of experience dealing with fraudsters and have several safe guards in place that virtually eliminate fraud.
No. We're available through techsupport@charityweb.net or by phone 866.4.eTools ext 104. One of our experienced engineers will be happy to assist you.
We have over 20 years of experience with online fundraising and are happy to share our knowledge with you. We've worked with some of the largest charities in America. Plus, there is our personal touch. You will communicate with the same knowledgeable staff so we understand your unique needs.

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