Monthly Giving 101:Why it Matters
Welcome to Monthly Giving 101, our three-part series on monthly giving. We’ll cover why monthly giving matters, how to structure your monthly giving program, and how to build momentum with monthly giving.
Fundraising is always a priority, especially for small, early-stage organizations. But it can be tough. Monthly giving is an easy way to help your organization better predict revenue and plan for the future. It also helps keep your donors tuned into the work you are doing and the populations you serve.
How much time and money do you spend soliciting one-time donations? How would your ability to have a positive impact increase with more funds? The average monthly donation is $52, while average one-time gifts average at $128. If even just 10 one-time donors became monthly donors, your organization would benefit from an additional $4,960 annually.
If your donation platform integrates monthly giving, monthly donors are easier to manage than one-time donations. Many platforms even make it simple for donors to manage their own accounts.
When donors are committed to supporting your mission, you can focus on things like…
Monthly donor retention strategy – this will further increase value!
Social media marketing (the 2018 Nonprofit Report found that 55% of people who engage with nonprofits on social media end up taking some sort of action, and 59% of those people donate money)
Maximizing the impact of your work
All the other great work you do!
Investing a bit of time in setting up monthly giving will provide worthwhile returns for your organization. We’ll go over straightforward ways to maximize the benefits of monthly giving—such as pre-selecting monthly giving on your donation page—in the second installation of this series.